My friend stepped away from lunch to take a call, and came back with a glum face. She told me that she had been contacted by a communications manager from a large multinational corporation, who wanted her to speak at a webinar for that brand’s small business community. My friend is a sought-after small business influencer. She was ecstatic when she was first contacted by […]
How NOT to Run a Brand Ambassador Program – Mistakes to Avoid
Recently at a conference I overheard two members of an online brand ambassador program kvetching. Why? They couldn’t figure out what the brand wanted from them! Months had gone by with no communication. The last time they heard from the brand was a long rambling email saying, “we appreciate your efforts.” Efforts around what? The brand ambassadors had no clue what they were supposed to do. In the one and […]