Why a Promise of “Working for Visibility” is Not Enough

Why a Promise of “Working for Visibility” is Not Enough

My friend stepped away from lunch to take a call, and came back with a glum face. She told me that she had been contacted by a communications manager from a large multinational corporation, who wanted her to speak at a webinar for that brand’s small business community. My friend is a sought-after small business influencer. She was ecstatic when she was first contacted by […]

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